So How Much Could you Save
How much do you currently spend on your catalogue? Let's
pretend it's a 65 page full color 4/4 booklet saddle stitched in the middle.
You also add a UV coating over the paper to make it even glossier and now
it's a 5/5 or 5 colours over 5 colours. The average company will print on a
80-100# Gloss Text stock. This of course is a specialty coated paper and
most people like the texture and feel of glossy paper. Unless you buy say
75,000 of these catalogue’s, you are going to pay well over 61pence or
even £1.00 for each one. Roughly you are going to pay somewhere
between £46,000 up to £92,000 and that's just your printing costs. You may
have your printing and fulfilment done at one place and they drop ship all the
catalogue’s after being ink jetted with names and addresses. That doesn't
include your graphic designers' time, typesetting, layout and pre-flight checks
. Now grant it, some of your customers may not be
computer savvy, but even they can figure out by looking at the "contents
page" what to print. Some of your customers will print out the
entire catalogue in black and white just to have a hard copy. What you
have done is trained your customers to do their own printing and saved your
company a pile of money in printing costs and postage costs. Also, your
customer is using the card you gave them, and remember they can even go direct to your web-site from the CD Card, A traditional paper business
card is only one dimensional. CD-Biz Cards engage your customers and are fun to
use.